“The parol is a traditional Filipino craft that represents the star that appeared in Bethlehem when the Lord Jesus Christ was born and guided the wise men to his location.” “Primark is one with the communities in celebrating hope this season and into the New Year, just like the color and bright light it brings,” said Primark chief operating officer Ben Lua.
He stated that the corporation developed a contest to engage local residents in their community-oriented projects, with a particular emphasis on encouraging adolescents to channel their energy into beneficial endeavors.
The program also invites community engagement and support through sticker voting, with receipts worth P 100.00 being exchanged for 1 vote sticker till December 18. The winners will be announced on December 19 at the participating Primark Centers during a Paskong Pinoy special variety show.
“Primark intends to hold the contest nationwide in order to bring out the artistry of Filipino youths and to tap community engagement from all over through our Paskong Pinoy celebration,” Lua added.
Meanwhile, in Aringay, La Union, the parol contest coincided with the town’s patronal celebration last December 10, which included a trade fair, Day Care Parent Night, Tourism Night, Aringay’s Got Talent Singing Contest, Aces Night, Little Miss Aringay, and Rabii Ti Umili. Primark Town Center hosted some of the events.
Furthermore, Aringay participants received a significant boost when Mayor Eric Sibuma viewed the colorful parol entries and praised their skill and originality.